#014.5
Sales & CRM
Close review
A sales CRM with built-in calling, email, SMS and an AI sales agent
Free trial
From $9/user/month (Solo, likely annual); 14-day free trialGet it →
◆ 10 reviews
The best sales & crm tools
A CRM only works if the team uses it. These reviews weigh ease of adoption against depth of features and total cost.
Our ranking
- 01Close4.5
A sales CRM with built-in calling, email, SMS and an AI sales agent
- 02HubSpot4.5
A free CRM that grows into marketing, sales and service hubs on one platform
- 03Apollo.io4.4
B2B contact data, outreach sequences and AI sales agents in one platform
- 04PartnerStack4.4
Run affiliate, referral and reseller programs for B2B SaaS in one platform
- 05Freshchat4.3
Live chat and messaging with an AI agent, free for up to 10 agents to start
- 06Freshworks4.3
Help desk, IT service and CRM software with Freddy AI, priced for growing businesses
- 07Leadfeeder4.2
See which companies visit your website and turn them into B2B sales leads
- 08Tidio4.2
Live chat, help desk and the Lyro AI agent for small online businesses
- 09AiSDR4.1
An AI sales development rep that finds leads, writes outreach and books meetings
- 10Closely4.1
LinkedIn and email outreach automation with AI-written, personal messages
#024.5
Sales & CRM
HubSpot review
A free CRM that grows into marketing, sales and service hubs on one platform
Free plan
Free CRM; Starter $20/seat/month (new-customer promo from $7, annual)Get it →
#034.4
Sales & CRM
Apollo.io review
B2B contact data, outreach sequences and AI sales agents in one platform
Free plan
Free plan; paid plans per user (check current pricing)Get it →
#044.4
Sales & CRM
PartnerStack review
Run affiliate, referral and reseller programs for B2B SaaS in one platform
Custom pricing (book a demo)Get it →
#054.3
Sales & CRM
Freshchat review
Live chat and messaging with an AI agent, free for up to 10 agents to start
Free plan
Free for up to 10 agents; paid from $19/agent/month (USD, billed annually)Get it →
#064.3
Sales & CRM
Freshworks review
Help desk, IT service and CRM software with Freddy AI, priced for growing businesses
Free plan
Freshsales from $9/user/month; Freshdesk and Freshservice from $19/agent/month (USD, annual)Get it →
#074.2
Sales & CRM
Leadfeeder review
See which companies visit your website and turn them into B2B sales leads
Free plan
Free Lite plan; paid from €79/month (billed annually)Get it →
#084.2
Sales & CRM
Tidio review
Live chat, help desk and the Lyro AI agent for small online businesses
Free plan
Free plan; paid from $24.17/month (billed annually)Get it →
#094.1
Sales & CRM
AiSDR review
An AI sales development rep that finds leads, writes outreach and books meetings
Pay as you go at US$1.50 per person prospectedGet it →
#104.1
Sales & CRM
Closely review
LinkedIn and email outreach automation with AI-written, personal messages
Free trial
From $39/month billed annually ($65 monthly)Get it →
Sales & CRM: common questions
What is the best CRM and sales tool?
Of the 10 CRM and sales tools we have reviewed, the highest rated are Close (4.5/5), HubSpot (4.5/5), Apollo.io (4.4/5). Close suits inside sales teams that make many calls a day; HubSpot suits small businesses moving off spreadsheets to a free CRM; Apollo.io suits founders and SDRs doing their own outbound prospecting.
Is there a free CRM and sales tool?
Yes. HubSpot, Apollo.io, Freshchat, Freshworks, Leadfeeder and Tidio have a free plan, and Close and Closely offer a free trial. Free plans come with limits, which each review lists.
How do you rank CRM and sales tools?
Every product is scored on features, ease of use, value and support from the vendor's own documentation and current pricing, using the same method across all categories. No vendor pays for placement.