Sales & CRM · Review · Updated 17 October 2026
Leadfeeder reviewSee which companies visit your website and turn them into B2B sales leads
Very good
Brent score, out of 5
Leadfeeder is a reliable way for B2B companies to find out which businesses visit their website and push those accounts to sales and the CRM. The free plan is a useful taste and Discover starts at a reasonable €79/month. Pricing scales by companies identified, contact data needs credits on higher plans, and it identifies companies, not individual people.
Price
Free Lite plan; paid from €79/month (billed annually)
Free option
Free plan
Best for
B2B companies with steady website traffic from business visitors
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Best for
- B2B companies with steady website traffic from business visitors
- Sales teams that want warm account lists instead of cold prospecting
- Marketers who want to prove which campaigns bring target accounts
- European companies that care about GDPR-friendly data practices
Skip it if
- B2C sites, where most visitors are consumers on home connections
- Low-traffic sites that would identify too few companies to matter
- Teams that expect named individuals rather than companies
Most B2B website visitors never fill in a form. They read your pricing page, compare features, then leave, and your sales team never knows a buying committee was looking.
Leadfeeder identifies the companies behind that anonymous traffic, shows which pages they read and sends the hot ones to your sales team and CRM. Its higher plans add contact details and intent data so reps can act on the visit.
This review covers how the identification works, what each plan costs in euros, how credits fit in and when another tool would be a better buy.
What is Leadfeeder?
Leadfeeder is website visitor identification software for B2B sales and marketing, run by Dealfront Group GmbH (the site now says "Dealfront is now Leadfeeder"). You add a tracking script to your site, and Leadfeeder matches visitor traffic to company records, showing the company, pages viewed and visit history. Paid plans add real-time alerts, CRM sync and automation, and higher tiers add verified contacts, intent signals, display campaigns and AI-built prospect lists, using monthly credits.
Pros and cons
What we like
- Free Lite plan with unlimited users, 7-day history and the last 100 identified companies a month
- 14-day full-access trial with no credit card
- Real-time alerts and CRM push from the Discover plan
- Activate adds verified emails, phone numbers, intent filters and B2B display ads
- Identifying companies does not use credits; credits only apply to enrichment
- Annual billing saves about 30% compared with monthly
What could be better
- Price rises with companies identified: Discover runs from €79 to €309/month annually
- Contact data and intent filters need Activate, from €369/month annually
- Identifies companies, not individual visitors, so remote and home-office traffic is often missed
- Lite only keeps 7 days of history
Overall
Very good
- Features4.3
- Ease of use4.4
- Value3.9
- Support4.1
Key features of Leadfeeder
Company identification
See which companies visited your site, what pages they viewed and how often. Lite shows the last 100 identified companies per month with 7 days of history.
Real-time alerts and CRM push
From Discover, get alerts when target accounts visit and push them into your CRM automatically, so sales can follow up while interest is fresh.
Outreach and retargeting automation
Discover also automates outreach and retargeting based on visits, turning website activity into sales and marketing actions.
Contacts and intent data
Activate adds verified emails and phone numbers, intent signal filters and AI-built prospect lists, using monthly credits (200 to 1,500 depending on tier).
B2B display campaigns
Activate includes B2B display campaigns, so you can target accounts that showed interest with ads.
Scale for larger teams
Scale adds unlimited data exports, automatic CRM data updates and a dedicated customer success manager, billed annually or quarterly.
Leadfeeder pricing
Checked 2026-10. Prices can change; confirm on Dealfront Group GmbH’s site.
Lite
€0
free forever
- Last 100 identified companies/month
- 7-day visitor history
- Unlimited users
Discover
From €79/month
billed annually (from €113 monthly)
- Up to 50 companies at entry tier, scaling to 1,000
- Real-time alerts
- CRM push and automation
Activate
From €369/month
billed annually (from €527 monthly)
- 1,000 to 4,000 companies
- Verified emails and phone numbers
- Intent filters and B2B display ads
Scale
From €599/month
annual or quarterly only
- 2,000 to 10,000 companies
- Unlimited exports
- Dedicated CSM
Enterprise
Custom
contact sales
- Custom volume
Watch out: Prices are in euros; your tier depends on how many companies are identified each month, and extra credits for enrichment come in blocks that do not renew but stay valid for two years.
See current Leadfeeder pricing →What people use Leadfeeder for
Following up on pricing page visits
A SaaS sales team gets an alert when a target account views the pricing page twice in a week and reaches out the same day with a relevant case study.
Measuring account-based campaigns
A marketing team checks whether the companies it targeted with LinkedIn ads actually visited the site and which pages they read.
Building a warm prospect list
An agency on Activate turns last month's visiting companies into a list with verified contacts and adds them to an outreach sequence.
How to get started with Leadfeeder
- 1
Sign up for the free account, which includes a 14-day full-access trial
- 2
Add the Leadfeeder tracking script to your website
- 3
Connect your CRM and set filters to hide ISPs, competitors and existing customers
- 4
Create alerts for high-intent pages such as pricing or demo
- 5
After two weeks, check how many companies you identify and pick the matching tier
Leadfeeder alternatives
| Product | Choose it when |
|---|---|
| Leadfeeder 4.2 | B2B companies with steady website traffic from business visitors |
| Apollo4.4 | Choose it if you want a large B2B contact database and outreach sequences with visitor tracking as a bonus. |
| HubSpot4.5 | Choose it if you want visitor insights inside a full CRM and marketing platform. |
| RB2B | Choose it if you sell mainly to US companies and want person-level identification. |
Leadfeeder: frequently asked questions
Is Leadfeeder free?+
Yes, the Lite plan is free forever with unlimited users, 7 days of history and the last 100 identified companies per month. New accounts also get a 14-day full-access trial.
How much does Leadfeeder cost?+
Discover starts at €79/month billed annually (€113 monthly) for up to 50 companies, rising with volume. Activate starts at €369/month annually and Scale at €599/month.
Is Leadfeeder now Dealfront?+
The reverse: the site now says "Dealfront is now Leadfeeder", and the footer credits Dealfront Group GmbH. The web visitors product is sold as Leadfeeder.
Does Leadfeeder identify individual visitors?+
It identifies companies, not individuals. Activate and above add verified contact data for people at those companies, using credits.
How does Leadfeeder identify companies?+
A tracking script on your site records visits, and Leadfeeder matches the traffic to company records. Visitors on home or mobile connections are harder to match, which is why results depend on B2B traffic.
Do I need credits to identify companies?+
No. Identifying companies does not use credits. Credits are used for enrichment and activation actions such as contact data.
Final verdict
Is Leadfeeder worth it?
If your B2B site gets real traffic but few form fills, Leadfeeder shows you the companies you are missing. Sign up free, install the script, and in two weeks you will know how many warm accounts your site is producing and whether a paid tier is worth it.
Try Leadfeeder freeAffiliate link · we may earn a commission at no extra cost to you.
Reviewed by
Amjid Ali, Founder and editor
Amjid Ali is a Melbourne-based AI and automation lead, author of five books on infrastructure, automation and digital transformation, and a corporate trainer whose courses on n8n, Proxmox, firewalls and ERP have taught thousands of IT professionals.
Last updated 17 October 2026 · How we review
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Leadfeeder 4.2
Free Lite plan; paid from €79/month (billed annually)