Head to head · 2026
Leadfeeder vs Apollo.io
Quick answer
Leadfeeder is the better fit for B2B companies with steady website traffic from business visitors. Apollo.io is the better fit for founders and SDRs doing their own outbound prospecting. On our scores Apollo.io comes out ahead overall (4.4 out of 5).
Leadfeeder
Leadfeeder is a reliable way for B2B companies to find out which businesses visit their website and push those accounts to sales and the CRM. The free plan is a useful taste and Discover starts at a reasonable €79/month. Pricing scales by companies identified, contact data needs credits on higher plans, and it identifies companies, not individual people.
- ✓Free Lite plan with unlimited users, 7-day history and the last 100 identified companies a month
- ✓14-day full-access trial with no credit card
- ✓Real-time alerts and CRM push from the Discover plan
- –Price rises with companies identified: Discover runs from €79 to €309/month annually
- –Contact data and intent filters need Activate, from €369/month annually
Apollo.io
Apollo.io combines a database of about 240 million contacts and 30 million companies with sequences, a dialer, enrichment and AI agents. For startups and small sales teams it can replace a data tool and an outreach tool at once, and the free plan has no time limit. Watch the credit system: credits are pooled, reset every billing cycle and never roll over.
- ✓Large database: about 240M contacts and 30M companies
- ✓Free plan stays free with no time limit
- ✓Sequences, parallel dialer and deliverability tools built in
- –Credits reset each billing cycle and do not roll over, even purchased add-ons
- –Free plan connects Gmail accounts only for sending
Side by side
| Leadfeeder | Apollo.io | |
|---|---|---|
| Brent score | 4.2 | 4.4 |
| Features | 4.3 | 4.7 |
| Ease of use | 4.4 | 4.2 |
| Value | 3.9 | 4.3 |
| Support | 4.1 | 3.9 |
| Price | Free Lite plan; paid from €79/month (billed annually) | Free plan; paid plans per user (check current pricing) |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Best for | B2B companies with steady website traffic from business visitors | Founders and SDRs doing their own outbound prospecting |
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Compared on Brent Technologies using the same scoring method for both products.