Marketing · Review · Updated 17 October 2026
Sender reviewAffordable email and SMS marketing with a free plan for 2,500 subscribers
Excellent
Brent score, out of 5
Sender is a low-cost email and SMS marketing platform with one of the more generous free plans: 2,500 subscribers and 15,000 emails a month, with automation, popups and landing pages included. Paid plans remove Sender branding and add A/B tests, SMS and more seats, starting at $108 a year for Standard. It covers what most small businesses need, though it is lighter on advanced reporting and integrations than bigger names.
Price
Free plan; paid from $9/month billed annually
Free option
Free plan
Best for
Small businesses and creators starting email marketing on a budget
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Best for
- Small businesses and creators starting email marketing on a budget
- Ecommerce stores that want email and SMS in one tool
- Lists under 2,500 subscribers that want automation for free
- Teams that need a few role-based seats cheaply
Skip it if
- Enterprises needing deep analytics or custom data integrations
- Anyone who must remove sender branding without paying
- Brands that need a huge app marketplace
You are ready to start a newsletter or email your store's customers, but most email tools either charge from day one or cripple the free plan so much that automation and forms are off limits.
Sender aims at exactly this gap. Its Free Forever plan covers 2,500 subscribers and 15,000 emails a month and still includes automation, signup forms, popups, landing pages and transactional emails. Paid plans are priced low and add SMS, A/B testing and more seats.
Below we explain the plans, including the first-year discount and what changes when it ends.
What is Sender?
Sender is an email and SMS marketing platform for small and growing businesses. You design emails in a drag-and-drop editor with 100+ templates, grow your list with forms, popups and landing pages, and send campaigns or automated workflows such as welcome series and abandoned-cart emails. Ecommerce reports show sales from campaigns, and higher plans add SMS automation, advanced reporting and dedicated IPs. A pay-as-you-go option lets occasional senders buy credits instead of a subscription.
Pros and cons
What we like
- Free plan: 2,500 subscribers, 15,000 emails a month, automation and popups
- 14-day trial of the Professional plan on sign-up
- Standard from $108/year ($9/month), with a 30% first-year discount for new users
- SMS campaigns from Standard and $10/month of free SMS on Professional
- Unlimited segmentation and groups on every plan
- 24/7 email and chat support, even on the free plan
What could be better
- Free emails carry Sender branding and there is no custom domain
- Free plan limits you to 10 landing pages and one seat
- Advanced automation and inbox-provider reporting need Professional
- Dedicated IPs only on Professional plans with 20,000+ subscribers
Overall
Excellent
- Features4.3
- Ease of use4.5
- Value4.7
- Support4.2
Key features of Sender
Drag-and-drop editor
Build responsive emails from 100+ templates on every plan. Professional unlocks extra editor features such as animated countdown timers and review blocks.
Email automation
Create workflows for welcomes, follow-ups and abandoned carts, even on the free plan. Professional adds advanced, multichannel automation that mixes email and SMS.
Forms, popups and landing pages
Collect subscribers with signup forms and popups and publish landing pages. Free allows 10 landing pages; paid plans are unlimited with a custom domain.
SMS marketing
Send SMS campaigns from Standard by buying credits priced by destination country. Professional includes $10 a month of free SMS and SMS automation.
Segmentation and reports
Unlimited groups and segments are available on every plan. Paid plans add ecommerce reports, and Professional adds performance by group and by inbox provider.
Pay as you go
Occasional senders can buy credits with no recurring fee, starting at $29 for 5,000 emails, with no Sender logo and unlimited subscribers.
Sender pricing
Checked 2026-10. Prices can change; confirm on Sender’s site.
Free Forever
$0
free, no credit card
- 2,500 subscribers, 15,000 emails/month
- Automation, popups, 10 landing pages
- Sender branding, 1 seat
Standard
$108/year ($9/month)
billed annually; $75.60 first year with 30% new-user discount
- From 500 subscribers, 6,000 emails/month
- No branding, A/B testing, custom domain
- SMS campaigns, 3 seats
Professional
$180/year ($15/month)
billed annually; $126 first year with 30% new-user discount
- From 500 subscribers, 12,000 emails/month
- Advanced automation, $10/month free SMS
- Priority support, 10 seats
Enterprise
Custom
get a demo
- Unlimited emails
- Dedicated success manager, SLA
- SSO (SAML v2), activity logs, phone support
Watch out: Paid prices are USD annual-billing rates at the smallest tier and rise with subscriber count; the 30% discount applies only to the first year for first-time users.
See current Sender pricing →What people use Sender for
New newsletter on a budget
A blogger with 1,800 subscribers sends a weekly newsletter and a welcome automation on the free plan. She upgrades only when she wants to remove Sender branding.
Small online store
A Shopify store runs abandoned-cart emails and sends SMS for flash sales on Professional. Ecommerce reports show which campaigns drove orders.
Occasional event mailings
A community group emails its members a few times a year. It buys pay-as-you-go credits instead of paying a monthly subscription.
How to get started with Sender
- 1
Create a free account; the 14-day Professional trial starts automatically
- 2
Import contacts and add a signup form or popup to your site
- 3
Build your first email from a template and send a test
- 4
Set up a welcome automation
- 5
Stay on Free Forever or upgrade before the trial ends
Sender alternatives
| Product | Choose it when |
|---|---|
| Sender 4.4 | Small businesses and creators starting email marketing on a budget |
| Brevo4.4 | Choose it if you want pricing based on emails sent and built-in transactional email and CRM. |
| Moosend4.2 | Choose it for unlimited sends on one Pro plan priced by contacts. |
| MailerLite | Choose it for a creator-friendly editor and a large integration library. |
Sender: frequently asked questions
Is Sender really free?+
Yes. The Free Forever plan allows up to 2,500 subscribers and 15,000 emails a month with automation, popups and landing pages. Emails include Sender branding, and you get one seat.
How much does Sender cost?+
At the smallest tier, Standard is $108 a year and Professional $180 a year in USD when billed annually. First-time users get 30% off the first year ($75.60 and $126).
Does Sender include SMS?+
Standard and above can send SMS campaigns using credits priced by country. Professional includes $10 a month in free SMS and SMS automation.
Does Sender have a free trial?+
Yes. New accounts get a 14-day trial of the Professional plan, then can stay on Free Forever or upgrade.
Can I send transactional emails with Sender?+
Yes. Transactional emails are included on the free plan, and higher plans allow more event webhooks and longer log retention.
Does Sender have a pay-as-you-go option?+
Yes. Credits start at $29 for 5,000 emails with no recurring fee, unlimited subscribers and no Sender logo.
Final verdict
Is Sender worth it?
If you want real email marketing, with automation and popups, without paying from day one, Sender is one of the best-value starts. Create a free account, use the 14-day Professional trial to set up your first automation, and keep the free plan until your list outgrows it.
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Reviewed by
Amjid Ali, Founder and editor
Amjid Ali is a Melbourne-based AI and automation lead, author of five books on infrastructure, automation and digital transformation, and a corporate trainer whose courses on n8n, Proxmox, firewalls and ERP have taught thousands of IT professionals.
Last updated 17 October 2026 · How we review
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