Marketing · Review · Updated 17 October 2026
Moosend reviewEmail marketing and automation with unlimited sends, priced by contacts
Very good
Brent score, out of 5
Moosend is a straightforward email marketing tool with unlimited sends, an automation workflow builder, landing pages and forms on a single Pro plan priced by list size. It suits small businesses and ecommerce stores that want automation without a steep learning curve. There is no free plan, transactional email is an add-on, and Moosend's own pricing page does not show the dollar price until you pick a contact tier.
Price
30-day free trial; Pro priced by contact count
Free option
Free trial
Best for
Small businesses that want automation without enterprise complexity
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Best for
- Small businesses that want automation without enterprise complexity
- Ecommerce stores running welcome and abandoned-cart flows
- Senders who email often and want unlimited sends on one plan
- Nonprofits that can use the extra 25% discount
Skip it if
- Anyone who needs a permanent free plan
- Teams that need transactional email included in the base price
- Businesses that need SMS or WhatsApp in the same tool
You want to send a weekly newsletter and a few automated emails, like a welcome series or an abandoned-cart reminder. But the big email platforms feel bloated, and their prices jump every time you add a feature you actually need.
Moosend keeps things simple. Its Pro plan includes unlimited sends, an automation builder, landing pages, forms, A/B testing and an AI writer, and the price depends mainly on how many contacts you have. Moosend is now part of Constant Contact.
Below we cover what the trial includes, which features cost extra, and how the billing discounts work.
What is Moosend?
Moosend is an email marketing and marketing automation platform that says it serves more than 100,000 customers. You build newsletters in a drag-and-drop editor, segment your list with tags and custom fields, and set up automated workflows triggered by sign-ups, site behavior or purchases. Landing pages and subscription forms help grow the list, and ecommerce integrations feed product data into product recommendations.
Pros and cons
What we like
- One Pro plan with unlimited email sends, automation, landing pages and forms
- 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card
- Save 15% with biannual billing or 20% with annual billing
- Extra 25% nonprofit discount on top of the annual discount
- Pay-as-you-go email credits that never expire for irregular senders
- Integrations with WordPress, WooCommerce, Magento, Salesforce and Zapier
What could be better
- No permanent free plan after the 30-day trial
- Transactional email, dedicated IPs, custom reports and SSO are paid add-ons
- The public pricing page does not list a dollar amount for each contact tier
- Email-only: no built-in SMS channel like some rivals
Overall
Very good
- Features4.2
- Ease of use4.4
- Value4.4
- Support3.9
Key features of Moosend
Newsletter editor
A drag-and-drop editor with templates builds responsive emails. Personalization fields and A/B testing are included on Pro.
Automation workflows
A visual workflow builder covers welcome series, re-engagement and abandoned-cart flows, with triggers based on user behavior. The free trial allows one published workflow; Pro unlocks more.
Landing pages and forms
Build landing pages and subscription forms with their own builders and analytics. The trial includes one unpublished landing page and one unpublished form to test with.
Segmentation and tracking
Tags, custom fields and behavior tracking let you send targeted emails to defined segments. Real-time reports show opens, clicks and conversions.
Moosend AI
An AI writer drafts email content, and AI product recommendations help ecommerce stores personalize emails. Both are listed among Pro features.
Email credits
If you send rarely, you can buy one-time credits instead of a subscription: 350,000 credits cost $350 and 1,000,000 cost $1,000. Each credit is one email to one recipient, and credits never expire.
Moosend pricing
Checked 2026-10. Prices can change; confirm on Moosend (a Constant Contact company)’s site.
Free Trial
$0
30 days, no credit card
- Unlimited sends up to 1,000 contacts
- 1 published automation workflow
- Email and live chat support
Pro
Check current pricing
monthly, biannual (save 15%) or annual (save 20%)
- Unlimited email sends
- Automation, landing pages, forms, AI writer
- Priced by contacts, from 500 up to 1,000,000
Moosend+
Custom
quote from sales
- All Pro features
- Selected Enterprise add-ons
Enterprise
Custom
quote from sales
- Account manager and priority support
- SLA
- Deliverability and strategy optimization
Email credits
From $350 (USD)
one-time purchase
- 350,000 credits for $350
- 1,000,000 credits for $1,000
- Credits never expire
Watch out: Pro is priced by contact tier in USD and the amount appears only once you choose a tier, so check the price at your list size and remember transactional email and dedicated IPs cost extra.
See current Moosend pricing →What people use Moosend for
Online store recovery emails
A WooCommerce store connects Moosend and sets up an abandoned-cart workflow with product recommendations. Because sends are unlimited, reminders and follow-ups do not add per-email costs.
Weekly newsletter for a small brand
A local business with 2,000 subscribers sends a weekly newsletter built from a template. A landing page and a sign-up form grow the list between campaigns.
Seasonal sender
A charity emails supporters only a few times a year. Instead of a monthly plan, it buys email credits that never expire and uses them for each appeal.
How to get started with Moosend
- 1
Start the 30-day free trial without a credit card
- 2
Import up to 1,000 contacts and verify your sender details
- 3
Send a first newsletter from a template
- 4
Publish one automation workflow, such as a welcome series
- 5
Pick your contact tier and billing period before the trial ends
Moosend alternatives
| Product | Choose it when |
|---|---|
| Moosend 4.2 | Small businesses that want automation without enterprise complexity |
| Brevo4.4 | Choose it if you want a free plan and pricing based on emails sent rather than contacts. |
| Sender4.4 | Choose it for a generous free plan for small lists with automation included. |
| MailerLite | Choose it for a creator-friendly editor and a free tier priced by subscribers. |
Moosend: frequently asked questions
Is Moosend free?+
Moosend offers a 30-day free trial with unlimited sends for up to 1,000 contacts and no credit card required. There is no permanent free plan after the trial.
How much does Moosend cost?+
The Pro plan is priced by the number of contacts, from 500 up to 1,000,000, and Moosend shows the amount once you choose a tier. Paying twice a year saves 15% and paying annually saves 20%.
Does Moosend have a nonprofit discount?+
Yes. Moosend lists an extra 25% off for nonprofits, applied on top of the 20% annual discount.
Who owns Moosend?+
Moosend's website states that it is now a Constant Contact company.
Does Moosend support transactional emails?+
Yes, through a transactional API, but transactional email is listed as an add-on on the Pro plan rather than included.
Do Moosend email credits expire?+
No. Moosend says credits never expire, each credit equals one email to one recipient, and you are notified at 80% usage.
Final verdict
Is Moosend worth it?
If you want email marketing with automation and unlimited sends, without wading through feature tiers, Moosend is worth a trial. Start the free 30 days, import up to 1,000 contacts and publish your first automated workflow before you decide on a paid tier.
Start Moosend trialAffiliate link · we may earn a commission at no extra cost to you.
Reviewed by
Amjid Ali, Founder and editor
Amjid Ali is a Melbourne-based AI and automation lead, author of five books on infrastructure, automation and digital transformation, and a corporate trainer whose courses on n8n, Proxmox, firewalls and ERP have taught thousands of IT professionals.
Last updated 17 October 2026 · How we review
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