Marketing · Review · Updated 17 October 2026
Wati reviewWhatsApp Business API with a shared team inbox, broadcasts and no-code chatbots
Excellent
Brent score, out of 5
Wati is one of the quickest ways for a small or mid-sized business to get onto the official WhatsApp Business API with a shared inbox, broadcasts and simple chatbots. The plan fee is only part of the bill, because every marketing, utility and authentication message is charged on top. It suits teams that sell and support mainly on WhatsApp; heavy multichannel teams may outgrow it.
Price
From $59/month billed annually ($69 monthly), plus WhatsApp message fees
Free option
Free trial
Best for
Small and mid-sized businesses that sell or support customers on WhatsApp
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Best for
- Small and mid-sized businesses that sell or support customers on WhatsApp
- Shopify stores that want abandoned-cart and order updates on WhatsApp
- Support teams of 3-10 people sharing one WhatsApp number
- Marketers running Click-to-WhatsApp ads and broadcast campaigns
Skip it if
- Solo users who only need the free WhatsApp Business app
- Teams that need deep email, voice and SMS in the same tool
- Buyers who want predictable, flat monthly costs
Your customers already message you on WhatsApp, but the replies sit on one phone. Nobody else on the team can see the chat, leads go cold overnight, and sending the same update to 500 customers means copy and paste or a risk of getting your number banned.
Wati puts your business number on the official WhatsApp Business API and gives your team one shared inbox, bulk broadcasts that follow Meta's rules, and no-code chatbots that answer the common questions for you. It also connects to Shopify and popular CRMs, so order updates and cart reminders can go out on their own.
This review covers what each 2026 plan includes, how the separate message fees work, and where the limits start to pinch.
What is Wati?
Wati is a software platform built on the official WhatsApp Business API. You connect a phone number through your Meta (Facebook) Business account, then manage all conversations from a web-based team inbox. On top of that sit broadcasts to opted-in contacts, a visual chatbot and automation builder, Click-to-WhatsApp ad tracking, a product catalog and integrations with Shopify, HubSpot, Salesforce and others. Plan fees cover the software; WhatsApp messages are billed separately per Wati's rate card, which depends on message category and the recipient's country.
Pros and cons
What we like
- Official WhatsApp Business API with zero setup fee
- Shared team inbox covering WhatsApp, Instagram, Facebook Messenger, TikTok and a web widget
- Broadcasts, Click-to-WhatsApp ads and Shopify cart recovery templates on the entry plan
- No-code chatbot and automation builder with included monthly trigger allowances
- Monthly, quarterly and annual billing, with free dedicated onboarding on annual plans
- 7-day free trial before you pay
What could be better
- WhatsApp message fees are charged on top of the plan, varying by category and country
- Growth plan is capped at 3 users with no option to add more
- No refunds on subscriptions or credits once paid
- HubSpot needs Pro and Salesforce needs Business, so CRM links push you up a tier
Overall
Excellent
- Features4.5
- Ease of use4.4
- Value3.9
- Support4.0
Key features of Wati
Shared team inbox
Several agents work from one WhatsApp number with assignment and notes. Pro adds auto-routing, and the inbox also brings in Instagram, Facebook Messenger, TikTok and a website chat widget.
Broadcasts
Send approved template messages to opted-in contacts in bulk. Growth allows 15,000 broadcasts a month; Pro and Business are unlimited, with volume discounts on Business.
No-code chatbots and automations
Build reply flows, lead qualification and FAQs without code. Plans include 1,000, 2,000 or 5,000 automation triggers a month, and you can buy more.
Commerce tools
WhatsApp catalog, Shopify abandoned-cart and order templates, and on Pro, catalog payments and carousel templates. The Shopify integration is a $4.99/month add-on.
Click-to-WhatsApp ads
Ads on Facebook and Instagram open a WhatsApp chat with your business. Pro adds source tags so you can see which ad started each conversation.
AI Co-pilot and Astra AI agents
Each plan includes monthly AI Co-pilot credits (250, 500 or 1,500) to help agents draft replies. Astra AI agents are available from Pro as a separately priced add-on.
API and webhooks
Growth includes 10,000 API calls a month without webhooks, Pro 200,000 with limited webhooks, and Business 20 million with extensive webhooks.
Wati pricing
Checked 2026-10. Prices can change; confirm on Wati’s site.
Growth
$59/month
billed annually ($708/year); $69 billed monthly
- 3 users, no extra seats
- 15,000 broadcasts/month
- 1,000 automation triggers/month
- 2 Commerce/CRM integrations
Pro
$119/month
billed annually ($1,428/year); $149 billed monthly
- 5 users, extra users $24/month each
- Unlimited broadcasts
- Advanced chatbots and auto-routing
- 5 integrations including HubSpot
Business
$279/month
billed annually ($3,348/year); $349 billed monthly
- 5 users, extra users $69/month each
- Multiple numbers with round-robin
- Unlimited integrations including Salesforce
- Dedicated Customer Success Manager
Watch out: Prices are in USD as returned by Wati's own pricing service and may differ by region; WhatsApp message fees come on top of every plan, and Wati does not refund subscriptions or credits.
See current Wati pricing →What people use Wati for
Shopify cart recovery
A store connects Shopify and switches on the abandoned-cart template. Shoppers who leave items behind get a WhatsApp reminder with a link back to checkout, and order and shipping updates go out automatically.
A clinic or service business front desk
A chatbot answers opening hours, prices and booking questions around the clock, then hands complex chats to the next free staff member in the shared inbox.
Lead capture from ads
A real estate or education business runs Click-to-WhatsApp ads. Each new chat is tagged with its ad source, qualified by a short bot flow and assigned to a sales rep.
How to get started with Wati
- 1
Start the 7-day free trial on the Wati site
- 2
Connect your Meta Business account and verify your business with a domain email and documents
- 3
Register a phone number for the API (an existing WhatsApp number must be removed from the app first)
- 4
Invite your team to the inbox and submit your first broadcast templates for approval
- 5
Build a simple FAQ chatbot, then check message costs against the rate card before scaling broadcasts
Wati alternatives
| Product | Choose it when |
|---|---|
| Wati 4.3 | Small and mid-sized businesses that sell or support customers on WhatsApp |
| Freshchat4.3 | Choose Freshchat if WhatsApp is one channel among many and you want it inside a broader helpdesk suite. |
| Tidio4.2 | Choose Tidio if your main channel is website live chat with an AI agent, and WhatsApp is secondary. |
| Respond.io | Choose Respond.io if you need heavier omnichannel routing and workflow automation across many messaging apps. |
Wati: frequently asked questions
How much does Wati cost per month?+
Wati's plans are Growth at $59/month, Pro at $119/month and Business at $279/month when billed annually, or $69, $149 and $349 billed monthly. WhatsApp message fees are added on top based on Wati's rate card.
Does Wati have a free plan?+
No. Wati offers a 7-day free trial with no setup fee, after which you need a paid plan.
Can I use my existing WhatsApp number with Wati?+
Yes, but Wati says you must first delete the WhatsApp account on that number. Chat history from the WhatsApp app cannot be imported into Wati.
What do I need to sign up for the WhatsApp Business API through Wati?+
You need a Facebook (Meta) Business account, a phone number and business verification documents, including an email address on your company's own domain.
Can I cancel Wati and get a refund?+
You can cancel at any time without a cancellation fee, but Wati states that payments for existing subscriptions and credits are not refunded. Downgrades apply at the end of the billing cycle.
Is Wati better than the free WhatsApp Business app?+
The free app suits a single person on one phone. Wati adds a multi-user inbox, compliant bulk broadcasts, chatbots and integrations, which matter once more than one or two people handle customer chats.
Final verdict
Is Wati worth it?
If WhatsApp is where your customers already talk to you and one phone is no longer enough, Wati is a fast, practical way onto the official API. Start the 7-day trial, connect your number, and get the shared inbox and a first FAQ bot running, then model your message fees before you commit to an annual plan.
Start Wati free trialAffiliate link · we may earn a commission at no extra cost to you.
Reviewed by
Amjid Ali, Founder and editor
Amjid Ali is a Melbourne-based AI and automation lead, author of five books on infrastructure, automation and digital transformation, and a corporate trainer whose courses on n8n, Proxmox, firewalls and ERP have taught thousands of IT professionals.
Last updated 17 October 2026 · How we review
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From $59/month billed annually ($69 monthly), plus WhatsApp message fees